Fabrice Canal, the Principal Product Manager for Microsoft Bing, gave a keynote presentation at the Pubcon convention in Austin, Texas.
The packed room of conference attendees eagerly listened as Canal discussed the topic of SEO for the new AI-powered Bing search engine.
As the leader of the product development team, Canal’s insights into the new and improved Bing search engine were highly anticipated by the audience.
His presentation offered valuable information on optimizing websites for the new Bing search experience. Additionally, we learned Bing Webmaster Tools will soon include traffic data from Bing’s AI chat.
In this article, we’ll dive into the highlights of Canal’s presentation and how to use the information to improve your visibility in Bing’s search results.
SEO Recommendations For Bing AI Search
Canal suggests sticking with the same SEO playbooks for optimizing content for Bing’s AI experience because it’s still the early days for AI search.
Additionally, he recommends monitoring Bing’s communication and data to make necessary adjustments as the usage of the new Bing continues to increase, transforming the way people search.
Throughout his keynote at Pubcon, Canal stressed the importance of SEO professionals in guiding Bing’s search crawlers to high-quality content.
According to Canal, SEO won’t ever be “dead,” and Bing needs the help of SEO professionals to optimize content for its new AI-powered algorithm.